Interpreting the Brief

 

The Brief

I have been contacted by the Salon professionals dept located at Sunderland college city campus as they would like me to produce a tutorial guide about specific barbering techniques in order to be used as a learning tool for some of their students. To be more specific they would like this made for their level two and three students in order to show and teach them more about the course, as this will be used in this way I will have to think about things such as time, pace and editing techniques.

Time

Planning the time for the video will be key as it could be the difference between very effective and is not very effective. This is because if the video is too long then the students will get distracted and will no longer pay attention to the video. On the other hand, if the video is fairly short and captures their attention then chances are they will pay more attention to it and learn from it. Therefore, I believe a good time to be from three to five minutes long in order to not be too long so they lose interest and not too short so they don't learn anything from it and could feel rushed and sloppy. 

Pace 

The pace of the video will also be another key point to look at. This is important because as it is an instructional video it can be too fast or too slow. This is because if the video is too fast then people could feel as if the video has been rushed and therefore not learning from it. If the video is too slow then although it could be very much in detail, if it's too slow then people may lose interest. Overall, if we have the pace in between then it should be perfect.

Deadline

The deadline for this project is 24/05/2021, therefore, giving me just over 5 weeks to get it complete. This shouldn't be too bad as if needed i can work at a fast pace in order to get the paperwork out the way in order to focus on the recording part to make sure that isn't rushed as that is what people are going to see.

Client Research

A bit of research into Sunderland college shows us that there are 3 different campuses consisting of the City campus, the Bede campus and the Washington campus which all offer different courses for students. They offer courses for school leavers, adult courses and apprenticeships for their students which entice people in to joining the college. They offer courses everything from Barbering to science and almost everything else therefore making a course for almost everyone. Therefore linking this product to being used as a learning tool as well as being a possible promotional tool for the course. 

Demographics

As this product is going to be shown to level 2 and 3 students at the city campus I know that the common age will be sixteen to eighteen year old. This is important as I now know who the possible audience is and can tailor the content more towards them whilst making the video as interesting as possible for them to enjoy and possibly learn from.